The Vote Needs U
With all the issues polarizing America, we wanted to make the point that now more than ever it’s important to vote.
The campaign launched two years ago right before the vital midterm elections. Because the 2020 election was so important, we redesigned and extended the campaign with more issues that were now relevant.
This campaign centers around a website with a rotating collection of hot-button issues that users can share to social media to persuade others to vote: www.TheVoteNeedsU.com
There’s also a local grassroots effort of wild postings.
Two years ago we also sent out a DM kit with buttons, stickers and t-shirts and made a Chrome app to help get the word out.
All pieces reinforced that without U, the issues you care about won’t be addressed unless they take action and vote.
Wherever you stand, The Vote Needs U.
*2019 National Addy Gold (2)
*2021 Silver Graphis Advertising