The Path to Play Billboard Campaign
Expanding by 90,000 sq ft, The Strong Museum needed to increase attendance from 600,000 to 1 million. That meant drawing out-of-state, and even out-of-the country visitors. A series of playful toy themed billboards created a path from Toronto to Rochester to draw families in from all along the 300 mile route.
*Platinum Graphis Advertising 2023
Play Strong
With the goal of expanding the Strong’s target market to teens and adults, we launched a broadcast campaign to let everyone know that the museum isn’t just for little kids anymore. That people of any age can “Play Strong.”
Toystimonials
To support the campaign, we ran video on programmatic TV, online and social. The spots were produced entirely in-house. Because the museum isn’t just a children’s museum but a historical toy museum, we used nostalgic toys from their collection to connect with parents and children alike to break through and stop the scroll. Even the toys can’t contain their excitement about a trip to the Strong.
National Toy Hall of Fame
The Strong Museum of Play is home to the National Toy Hall of Fame. Unlike the rest of the museum, the target audience is adults not children. Again, we leaned into the nostalgia of toy commercials to get them interested in visiting the museum.
*Gold Graphis Advertising 2021
*CA Illustration 2021
World Video Game Hall of Fame
The Strong Museum of Play is also home to the World Video Game Hall of Fame. The posters were used to help promote the hall to families in other parts of the museum.
*Platinum Graphis Advertising 2022
National Toy Hall of Fame: Found a Home
For the third year in a row we were able to make a series of posters to help the Strong Museum promote their Hall of Fames. This year we leaned into an idea that the favorite toys or your childhood have found a home in their Hall of Fame.
National Toy Hall of Fame: Every Toy
The fourth year of our Hall of Fame rise series featured over 30 iconic representations of to from everyones youth. Can you guess them all?
*Gold Graphis Advertising 2023