Maimonides Health, Brooklyn’s largest healthcare system, launched “My Bklyn. My Care.” as an integrated program to cement Maimonides’ position as the health system that knows Brooklyn best, highlighting its deep roots in the community, its high-quality and accessible care as well as its appreciation and shared pride for its diverse neighborhoods.
The campaign is Maimonides Health's love letter to Brooklyn.
Manhattan hospitals can boast Nobel winning doctors. In Brooklyn, Maimonides Health is in the trenches, treating the bus drivers, delivery workers and abuelas who make the city run. Doing that for 112 years gives you trust. And when consumers are deciding on a hospital, trust is what they need most.
When our audience needs care, they can get it from a place that gets them, a place that’s treated their family for generations, a place where patients and doctors recognize each other from the neighborhood.
Maimonides is Brooklyn.
Brooklyn is Maimonides.
My Bklyn. My Care.
Maimonides Health