Fruit on the Bottom Cottage Cheese
“I can’t wait to see that new cottage cheese video,” said No One Ever.
Friendship Dairies was launching their new Fruit on the Bottom Cottage Cheese but knew nobody would watch a video about cottage cheese on social media.
But they would watch fashion videos, especially for a fictitious pair of jeans with ridiculously sparkled fruit on the bottom.
We mimicked and poked fun at 70’s fashion ads and at the end, we let the consumer off the hook by introducing them to Friendship’s new Fruit on the Bottom Cottage Cheese.
The campaign ran exclusively on social as videos, stills, stories and slideshows, with an additional influencer push to reach a hipper audience.
The target ate it up (pun intended), got the joke and loved the brand for it. Plus, we made a traditionally old skewing brand now feel young, fun and relevant.